Social Media Performance Creatives

For nearly four years, I worked as a motion designer at Welltech, creating performance-driven video ads for their fitness and health applications. During this time, I produced a high volume of short-form creatives for Meta and TikTok — from daily concepts to full campaign asset packages. My workflow included both executing ideas developed by the marketing team and independently creating complete concepts from scratch.

The ads showcased on this page represent just a small selection of the work I created during that period. I often combined model footage, product visuals, and AI-assisted tools to craft fast, clean, and engaging motion pieces optimized for social platforms. Many of these creatives achieved strong results, contributing to improved campaign performance and revenue growth for the apps.

Alongside video ads, I also produced a wide range of static assets for Meta, TikTok, and in-app campaigns. These included layouts for promotions, social posts, product highlights, and performance-driven A/B test variations. Depending on the task, the visuals were created using a mix of company model photos, stock imagery, AI-generated elements, or fully new compositions.

Some designs were developed based on marketing guidelines and copy provided by the team, while others were created entirely by me — from concept and headline to final layout and export. The examples below highlight different approaches and styles I worked with while supporting the broader marketing strategy.

← Back to works